Canadian Graphic Designer and Web Developer
Graphic Design | Alberta, Canada, CA
Specialties: Beautiful & usable user experiences, Branding and identity, Information architecture, Web accessibility, XHTML, CSS, CMS customization, Illustration, Photography
2001 - Present
Principal / Patrick Kerby Design
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Commissioned illustration & artwork.
Portraiture, fashion photography, wedding photography.
Jul
2010 -
Jul
2011
Online Advisor, Communications / Regional Municipality of Wood Buffalo
Work with all municipal departments to lead the administration and creation of municipal website for both external Internet and internal Intranet.
Implementation and management of municipal social media strategy.
Design and development of external campaign websites. (www.facesoffortmcmurray.com)
Jan
2008 -
Jan
2010
Freelance Graphic Design / Art Direction / CityDirect Franchising
Web Design & Development:
• Web development project within CityDirect Network aimed at recruiting franchisees
• Established a clear information path leading to a strong call-to-action
• Focussed on attracting quality and appropriate leads rather than quantity
Print Design / Production:
• Graphic Design, layout, pre-press
• Creation / maintenance of 300+ page 4 colour operations manual
• Development of sales materials for all franchised market areas • Creation of globally applicable marketing tools and advertisement templates
• Creation of automated PDF forms for all sales, ordering and transaction processes
• Trade show booth design, banners, signage, etc.
Assets Management:
• Development of online management system for all assets and marketing resources available to franchisees
• Organization and presentation of assets
• Notification process for new and updated assets
Oct
2003 -
Jan
2010
Graphic Design / Art Direction / Project Management / CityDirect Network
Web Design & Development:
• Front-end development of international web directory and social business network
• XHTML architecture
• CSS development
• Web standards and accessibility compliance
• Cross-browser and backwards compatibility
• Responsible for Search Engine Optimization
• User interface design of Content Management System
• Development and integration of e-commerce system
• Creation of automated e-mail marketing campaigns
Print Design:
• Art direction and creation of all print pieces
• Traditional marketing: concept development, ad layout, pre-press
• Promotional materials: stickers, vehicle wraps, signage, sales materials, promotional packages, etc.